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Alexander Wang to Resort A New Approach to Resort 2017

Alexander Wang is changing things up for his 2017 resort collection reports WWD. Although the designer will present his collection to press and buyers in June as per previous seasons, all images and reviews will be embargoed until November when the collection is shipped to stores.

A selection of the resort collection will also be shown on the runway during New York Fashion Week in September, meaning that although the full resort images will be under embargo, pieces shown on the runway will be publicized along with the spring lineup.

The move follows that of many other designers who have tried out similar strategies with their own recent pre-collection seasons.

“For several seasons now, we have released images of our T by Alexander Wang and Men’s collections only at the time of their delivery in store,” Wang told WWD. “We have had a very positive response to this from consumers and we decided to pursue a similar strategy with our ready-to-wear pre-collections; we have found that this shortened timeline between seeing the collection and it being available in stores creates a sense of immediacy and generates excitement at the retail level.”